tag:blogger.com,1999:blog-4101207362828471152024-03-13T07:56:13.031-07:00EMPRENDIMIENTO DIGITAL COLOMBIAMarketing digital para emprendedoresAnonymoushttp://www.blogger.com/profile/04675769159733466480noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-410120736282847115.post-17944513658395288442013-06-25T12:45:00.004-07:002013-06-25T12:45:41.491-07:00<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-nrXgLuEb6uM/UcnzEeKV2GI/AAAAAAAAADI/mDqRJfHOADM/s1600/e+_mail+_marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-nrXgLuEb6uM/UcnzEeKV2GI/AAAAAAAAADI/mDqRJfHOADM/s1600/e+_mail+_marketing.jpg" height="320" width="240" /></a></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange; font-family: "Arial Narrow","sans-serif"; font-size: large; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO; mso-font-kerning: 18.0pt;">8 pasos para hacer una campaña de e-mail marketing</span><span style="color: black; display: none; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO; mso-hide: all; mso-no-proof: yes;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f"><v:stroke joinstyle="miter"><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"><v:f eqn="sum @0 1 0"><v:f eqn="sum 0 0 @1"><v:f eqn="prod @2 1 2"><v:f eqn="prod @3 21600 pixelWidth"><v:f eqn="prod @3 21600 pixelHeight"><v:f eqn="sum @0 0 1"><v:f eqn="prod @6 1 2"><v:f eqn="prod @7 21600 pixelWidth"><v:f eqn="sum @8 21600 0"><v:f eqn="prod @7 21600 pixelHeight"><v:f eqn="sum @10 21600 0"></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:formulas><v:path gradientshapeok="t" o:connecttype="rect" o:extrusionok="f"><o:lock aspectratio="t" v:ext="edit"></o:lock></v:path></v:stroke></v:shapetype><v:shape alt="Descripción: Cómo desarrollar una campaña de E-mail Marketing" id="Imagen_x0020_1" o:spid="_x0000_i1027" style="height: 150pt; mso-wrap-style: square; visibility: visible; width: 187.5pt;" type="#_x0000_t75"><v:imagedata o:title="Cómo desarrollar una campaña de E-mail Marketing" src="file:///C:\Users\AFANDI~1\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg"></v:imagedata></v:shape></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 26.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO; mso-font-kerning: 18.0pt;"><o:p></o:p></span></span></div>
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</font></script><span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange;"><b>1. Define objetivos</b>, siempre medibles, como:</span></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Promoción de productos o servicios.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Apoyo a un plan de fidelización.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Conseguir bases de datos.<o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange;"><b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">2.</span></b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"> <b style="mso-bidi-font-weight: normal;">Diseña la pieza de envió</b><o:p></o:p></span></span></span></div>
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<div class="MsoListParagraphCxSpFirst" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0pt 36pt; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -18pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Haz el diseño con <span style="mso-spacerun: yes;"> </span>HTLM.<o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Define los “call to acción”: INGRESA AQUÍ, DESCARGA GRATIS…<o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Texto corto y explicaciones sencillas.<o:p></o:p></span></span></div>
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<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0pt 36pt; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -18pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Escribe los textos legales pertinentes.<o:p></o:p></span></span></div>
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<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0pt 36pt; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -18pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">No uses gráficas, fotos o contenido con derechos de autor.<o:p></o:p></span></span></div>
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<div class="MsoListParagraphCxSpMiddle" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0pt 36pt; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -18pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">No uses más de 2 tipografías.<o:p></o:p></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Vincula el contenido con tu Landing page o sitio web<o:p></o:p></span></span></div>
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<div class="MsoListParagraphCxSpLast" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 0pt 36pt; mso-add-space: auto; mso-list: l1 level1 lfo4; text-indent: -18pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">permite al usuario darse de alta, es decir de no recibir más información.<o:p></o:p></span></span></div>
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<b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange;">3. Haz un test <span style="mso-spacerun: yes;"> </span>A/B de la campaña, antes de lanzarla:</span> </span></span></b></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Elije una muestra de tu base de datos que no supere el 10%.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Haz dos HTLM distintos, dos asuntos y elige 2 horarios para él envió (A/B)</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Mide la efectividad de cada uno y elige el más efectivo.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Confirma que funcionen todos los vínculos.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Revisa que no hayan errores ortográficos.</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange;">4</span><span style="color: orange;">. Elegir la plataforma de envió,</span></span></span></b></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Paga, como 472, data crédito, u otros.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Gratuita como mailchimp, u otros.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">No uses tu correo o Outlook, así evitas estar en lista negra y posibles bloqueos.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 12pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="color: orange;">5. Alistamiento de tu base de datos,</span> </span></b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">las plataformas de envió bloquean las cuentas cuyos rebotes superen el 30%, para evitar esto debes:</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-bidi-font-weight: bold; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">verifica que cumplan con las disposiciones de la ley 1581de 2012</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Revisa que las direcciones de correo estén bien escritas. </span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Desecha los datos que no son reales.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Nunca compres bases de datos, créalas tú mismo.</span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
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<b><span lang="EN-US" style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-ansi-language: EN-US; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="color: orange; font-family: "Trebuchet MS", sans-serif;">6. Landing page o web site:</span></span></b></div>
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<span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="font-family: "Trebuchet MS", sans-serif;">Permite que tus contactos amplíen información en <span style="mso-spacerun: yes;"> </span>una Landing como:</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Formulario.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Blog.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Fan page de facebook.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Página web.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Mini site.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">App.<o:p></o:p></span></span></div>
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<b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="color: orange; font-family: "Trebuchet MS", sans-serif;">7. Lanzamiento de la campaña, define:</span></span></b></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Horarios de lanzamiento y de los envíos.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Frecuencia de los envíos.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Periodicidad de los envíos.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Duración de la campaña.<o:p></o:p></span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="MsoNormal" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 12pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: orange;"><b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">8. análisis de resultados</span></b><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">, debes medir:</span></span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Número de aperturas vs Número de envíos.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Numero de clicks vs número de aperturas.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Número de conversiones, es decir acciones realizadas logradas vs objetivo. </span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Ventas (si aplica).</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Descargas (si aplica).</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Cola o vida útil del mensaje.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Horarios de mayor y menor apertura.</span></span></div>
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<span style="font-family: "Trebuchet MS", sans-serif;"><span style="color: black; font-family: Symbol; font-size: 10.5pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Zonas “calientes” del HTLM.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: 13.5pt; margin: 0cm 0cm 12pt;">
<span style="color: black; font-family: "Arial Narrow","sans-serif"; font-size: 10.5pt; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><span style="font-family: "Trebuchet MS", sans-serif;">¡Recuerda que todo envió es en sí mismo un test, siempre aprendemos del anterior!</span></span><br />
<span style="font-family: Trebuchet MS;"></span> <br />
<span style="font-family: Trebuchet MS;">Si quieres ampliar informacion sobre algun punto de este contenido, recibir asesoria o aprender a hacer tu propia campaña, ¡hablemos!</span><br />
<span style="font-family: Trebuchet MS;"></span> <br />
<span style="font-family: Trebuchet MS;"></span> </div>
<br />Anonymoushttp://www.blogger.com/profile/04675769159733466480noreply@blogger.com0tag:blogger.com,1999:blog-410120736282847115.post-53188322626560424742013-06-17T08:55:00.003-07:002013-06-17T08:55:50.084-07:00¡¡¡ Y TODOS PONEN !!! EL CROWDFUNDING LA NUEVA ALTERNATIVA DE LOS EMPRENDEDORES<div class="separator" style="clear: both; text-align: left;">
<a href="http://3.bp.blogspot.com/-fdO5E_JPjCE/Ub8uQgCeJxI/AAAAAAAAACU/zRUOkhGN0zI/s1600/Crowdfunding.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="http://3.bp.blogspot.com/-fdO5E_JPjCE/Ub8uQgCeJxI/AAAAAAAAACU/zRUOkhGN0zI/s320/Crowdfunding.png" width="320" /></a></div>
<a href="http://3.bp.blogspot.com/-fdO5E_JPjCE/Ub8uQgCeJxI/AAAAAAAAACU/zRUOkhGN0zI/s1600/Crowdfunding.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><div style="text-align: left;">
</div>
</a><br />
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Los
emprendedores padecemos de los mismos síntomas: MUCHA ENERGIA, MUCHA
CREATIVIDAD, TODAS LAS IDEAS, TIEMPO LIBRE Y POCOS RECURSOS. Pareciera que lo
tenemos todo, pero a la hora de encontrar recursos para ponerle vida a las
ideas y desfogar la creatividad, nos damos cuenta que no tenemos nada.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Sin
embargo para solucionar el típico problema al que se enfrenta un emprendedor
viene un súper héroe al rescate, se trata del <a href="http://es.wikipedia.org/wiki/Financiaci%C3%B3n_en_masa"><b><span style="color: blue;">Crowdfunding,</span></b></a> pero ¿de que se trata? <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Simple,
es un modelo de financiación en masa, muy antiguo, que gracias a las redes
sociales y en general al internet está cobrando protagonismo en el mundo.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">El
proceso es muy sencillo, existen plataformas (páginas web) donde
"exhibes" tu emprendimiento, y a través de tácticas especificas las
personas del común, grandes empresas entre otros deciden financiarte, todos
ponen en tu bolsa de negocio, hasta que alcanzas tu meta y desarrollas tu
negocio.</span></div>
<ul>
<li><div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Hay
varias formas de <strong>crowdfunding</strong>, por ejemplo:<o:p></o:p></span></div>
</li>
<li>
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Donaciones: Aportes monetarios
sin esperar beneficios.</span></li>
<li><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Recompensas: Aportes monetarios
pero recibiendo a cambio un beneficio</span></li>
<li><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"></span><span style="font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; mso-fareast-language: ES-CO;"><span style="mso-list: Ignore;"><span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";"> </span></span></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Basados en acciones: Se invierte
en masa en una empresa y se recibe acciones o participaciones de la misma.</span></li>
<li><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Préstamos: con préstamos o
créditos a cambio de un tipo de interés conocido como <a href="http://es.wikipedia.org/wiki/Crowdlending" title="Crowdlending"><span style="color: blue;">Crowdlending</span></a>.</span></li>
</ul>
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;"><strong>¿Qué
clase de proyectos se financian?<o:p></o:p></strong></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Todos, artísticos,
música, cine, proyectos sociales, innovación, desarrollo el límite es el cielo
de la creatividad, la financiación en masa definitivamente es una oportunidad más
para hacer realidad miles de ideas y startups en nuestro País!<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 6pt; text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: ES-CO;">Si te interesa saber más sobre
este tema, escríbenos!<o:p></o:p></span></div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
</div>
Anonymoushttp://www.blogger.com/profile/04675769159733466480noreply@blogger.com0tag:blogger.com,1999:blog-410120736282847115.post-66577298370128726712013-03-27T15:22:00.000-07:002013-06-17T21:01:39.426-07:00Pymes, el motor del emprendimiento Digital<div class="bodytext">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: Times New Roman;">
</span></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;"></span><br />
<div class="bodytext" style="margin: 0cm 0cm 0pt;">
<span style="font-family: "Trebuchet MS", sans-serif;"><span style="font-family: "Arial","sans-serif";">En Colombia,
unas <b><span style="color: red; font-family: "Arial","sans-serif";">1.389.698
de empresas son MiPymes</span></b><span style="color: red;">,</span> de las
que <b><span style="color: red; font-family: "Arial","sans-serif";">1.336.051</span></b>
corresponden a microempresas que representan el 92.6% del total, según el DANE.</span><o:p></o:p></span></div>
<span style="font-family: "Trebuchet MS", sans-serif;">
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Se
estima que tan solo un 5% de nuestras PYMES y MyPYMES usan herramientas tecnológicas
e internet para desarrollar sus actividades comerciales, crear relaciones con
clientes, mostrar sus productos entre otros.</span><o:p></o:p></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<b><span style="font-family: "Arial","sans-serif";">¿Desconocimiento? ¿Falta de conexiones? ¿Ambas?</span></b><o:p></o:p></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">He
tenido la oportunidad de conocer muchos emprendedores, MyPymes y Pymes con
portafolios de productos muy buenos, pero 5 de cada 5 que he conocido, no usa
los medios digitales como una alternativa de comercialización por 2 razones:<o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
</div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">1.
Saben de la existencia de un mundo llamado "internet" pero desconocen
el alcance, las alternativas que el ofrece y aun consideran que "eso debe
ser caro".<o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">2.
la frase típica, o excusa "No tengo tiempo" yo soy gerente,
secretaria y mensajero, como podría profundizar en esos temas de tecnología si
apenas alcanzo con lo básico.<o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
</div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Si
se identifica con alguna de las anteriores posiciones, ha llegado el momento de
que comprenda que su idea de negocio, este en la etapa en que este (creación,
desarrollo u otra) es el motor de una industria emergente no solo en Colombia,
si no en el mundo, ¡la industria del internet!! <o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<b><span style="font-family: "Trebuchet MS","sans-serif";">Internet = Industria,</span></b><span style="font-family: "Trebuchet MS","sans-serif";"> una industria global, un nuevo
lenguaje de miles de personas al rededor del mundo, una industria con el poder
total de modificar culturas.<o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Un
microempresario o emprendedor que le dé la espalda a los vertiginosos cambios
globales de comercializar, vender, fidelizar, promocionar entre otros, es un
microempresario condenado a la extinción.</span><o:p></o:p></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Los
consumidores, que están afuera y que somos todos, cambiaron, y basta solo con
mirar a fuera y verificarlo.<o:p></o:p></span></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Las
TIC no solo están al alcance de cualquiera que quiera conocer más sobre ello,
si no que a diferencia de lo que se cree, hay muchos modelos de negocio
virtuales al alcance de todos los bolsillos en términos de presupuesto y son
perfectos para emprendedores y microempresarios, porque casi todos, con un poco
de manejo son de tipo "hágalo usted mismo", es decir, <b><span style="color: #6aa84f; font-family: "Trebuchet MS","sans-serif";">bajo costo x mínima
operatividad= ALTOS resultados, que más puede pedir una Pyme en la vida!</span></b></span><o:p></o:p></div>
<div class="bodytext">
<span style="font-family: Times New Roman;">
</span></div>
<div class="bodytext" style="margin: 0cm 0cm 0pt; text-align: justify;">
<span style="font-family: "Trebuchet MS","sans-serif";">Basta
con buscar la asesoría correcta, si desea conocer más información sobre modelos
de negocios para Pymes, deje su comentario!</span><o:p></o:p></div>
<div class="bodytext">
<br /></div>
</span><br />
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<span style="font-family: Times New Roman;">
</span></div>
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</div>
Anonymoushttp://www.blogger.com/profile/04675769159733466480noreply@blogger.com0